Product Design - Eco Coke Bottle

I'm hugely impressed by Andrew Kim's well thought out design for an eco-friendly drinks bottle.

Some people have been quick to raise issues about the square design such as it's potential inability to handle the pressure of carbonation and whether consumers will accept the switch away from the trademark contour bottle.

I think people are perhaps focusing too much on the Coca-Cola aspect, a good example for the prototype, rather than the other potential brands and drinks types.

The thing is....................................... Andrew's only 19! Unreal potential.